A brand to reshape the tattoo industry.
“The work TheDesignThinkers® created for FRNG is meticulous. It rethinks every aspect of the tattoo experience. Most importantly, it celebrates the audience who are usually overlooked - the artists.”
Manuel Campos, CEO, FRNG
FRNG tattoo is an invitation to experience street culture. We celebrate the artists. We celebrate their creativity. We celebrate their culture. We celebrate life on the fringe.
FRNG is a place where clients can cross boundaries and enter a world they have looked at from the outside. We are their invitation to experience the artists, the music, the creativity and be welcomed in.
FRNG tattoo represents a revolution in the industry.
The tattoo industry is notorious for undervaluing its most important element - the artists.
We identified the potential to be the brand of choice for the world’s best artists. We knew by doing this, they would make us their home, and give our clients the best experience.
Creating this concept required us to rethink the way tattoo studios work.
Artists can spend a lot of time sitting around and not earning. We want to turn their ‘down time’ into ‘up time'. We have created a part of the store where artists can create in any free time they have. But that’s not all, we sell their art for them.
Not only are we celebrating their creativity, we are given them additional revenue streams.
And that’s not all. When an artists’ work is popular with our clients, we will create a limited edition merchandise capsule so they can earn even more revenue.
We put our artists on a pedestal and celebrate their creativity. We are for the art. We are for the artists.
