It’s time for best-in-class, female founded consultancy without the overheads. Hello TheDesignThinkers®
We partner with our clients to create customer-first business solutions for brand and experience in a lean, agile way.
After 6 years in Tier 1 consulting, our Founder Nicola Mansfield could clearly see clients were not getting the best from their fees. She has created a new model that enables deeper consultancy giving you direct access to one of Australia’s leading brand and experience strategic creative thinkers.
Nicola knows that brand is more than superficial ‘window dressing’. By looking at brand with a business lens, TheDesignThinkers® unlock potential. By considering experience design from a brand perspective, businesses can operationalise brand so that what they do and say align.
TheDesignThinkers® partners with a range of clients from all sectors on brand strategy and redesigns, development of customer value proposition, marketing strategy, experience strategy and brand for place. Nicola acts as an advisor and partner, connecting all manoeuvres back to market and business strategy, to maximise ROI on every dollar spent.
We see brand and experience as strategic business levers for change and growth.
We are committed to partnering with our clients, and they are very clear on the value that brings.
“The process was fantastic. The amount of information TheDesignThinkers® gathered and made sense of was incredible. Their research and thought and effort created an excellent outcome. We could not have been happier.” Matthew Esler, Co-Founder, Padua
“The positive impact for our organisation has been massive. We had tried for four years to articulate the Australian Unity difference. TheDesignThinkers® did that fast, and first time. All business units have bought into the CVP. Thankyou.”
Beverly Smith, Executive General Manager Residential Communities, Australian Unity
“TheDesignThinkers® provide practical advice and services for brand development and roll out. Nicola is superb at what she does”
Peter O’Connell, Chairman, ex-Amaysim