A disruptor brand to change the way we think about recruitment.
“We were so impressed with their creative vision, design work, and ability to guide us through the end-to-end process. The access we had to The Design Thinkers was invaluable. This allowed us to move faster, and maintain executive engagement. They are advisors as much as providers.”
Cia Kouparitsas, Chief Marketing Officer, With You With Me
WYWM is tackling the global digital skills shortage while creating positive social impact. They are about human asset creation, finding and growing talent where others don’t look, in the under-represented groups of society.
Traditionally, the human resources sector has seen the workforce as ‘capital’ - an overhead that earns revenue. Global talent shortages mean firms need to rethink their approach to talent. Firms who nurture and grow people and think about their workforce as as ‘asset’ will win the war for talent.
The WYWM brand defines a new category; ‘human asset creation’, and explains the benefits for both candidates and corporates: positive social impact, an inclusive workforce, retrain to retain; all while solving the digital skills shortage.
It's a revolution for a sector. It’s a revolution for the global digital skills shortage.
The strategy unlocked the benefit by audience, and articulated the complex story in a way that made sense. We used an experience design exercise to identify the moments that matter, and how to exceed expectations. This process identified process disconnects, and enabled better operational consistency, streamlined effort and maximised impact.
The brand design captures the tone of the business, the mindset of the candidates and the ambition of the corporates who want to reinvent their greatest asset, their human asset.
It is human, it is expressive, it tells the story, and it instils the confidence to try a new way.
Let’s do this!
